廣告詞賞析（通用9篇）

廣告詞賞析 篇1

　　1. 一顆螺絲釘?shù)膬r(jià)值，盡在收割的田野上。

　　2. 今天努力耕耘，明日收割成功。

　　3. 收割機(jī)的好幫手，好心情的加油站。

　　4. 全心全意，收割明天。

　　5. 揮灑今日的汗水，收割明日的輝煌。

　　6. 今天小小螺絲釘，明天幸福收割機(jī)。

　　7. 割新技術(shù)，收獲豐富。

　　8. 沒(méi)有今日播種苦，哪有明天收割樂(lè)。

　　9. 全心努力，收割成功。

　　10. 你能勤耕良田千頃，我敢收割優(yōu)產(chǎn)萬(wàn)斤。

　　11. 今日揮灑汗水，明日收割幸福。

　　12. 精益求精，收割未來(lái)。

　　13. 今日播種希望，明天收割成功。

　　14. 收割豐收，創(chuàng)造財(cái)富。

　　15. 為他人收割奉獻(xiàn)，收割我們美好明天。

廣告詞賞析 篇2

　　濱哥牌運(yùn)動(dòng)服：濱哥冬衣，運(yùn)動(dòng)從這里開(kāi)始!

　　真舒牌羊毛襯衫：時(shí)代目標(biāo)追“真舒“，“真舒“風(fēng)采魅全球!

　　醒師毛衣裙：穿上醒師，柔情似水!

　　雪夢(mèng)萊牌服裝：雪夢(mèng)萊，帶給您終身溫暖!

　　哈特·夏納西服：如果“使?fàn)柮?ldquo;也無(wú)法改變你的形象，你還是什么也別穿就上街去吧。

　　金羊牌服裝：貨比眾家，方知“金羊”最佳!

　　英國(guó)禮服：輕盈、柔和、大方的款式，展示出你個(gè)人的風(fēng)格!

　　可隆牌服裝：昂首闊步，可隆服裝!

　　雙羽牌羽絨服：您若擁有雙羽，將不再有冬天!

　　飄鷹牌服裝：瀟灑離不開(kāi)飄鷹，飄鷹使你更瀟灑。

　　金羊牌服裝：貨比眾家，方知“金羊”最佳!

　　杉杉西服廣告語(yǔ)：杉杉西服，不要太瀟灑。

　　佳衣牌服裝：當(dāng)你在尋求高品位時(shí)，你就會(huì)發(fā)現(xiàn)佳衣!

　　香港伊人牌服裝：穿伊人裝，做自由人!

　　北極熊牌冬裝：北極熊耐寒之迷

　　天子牌服裝：不求天子地位，但求天子風(fēng)度!

　　王子牌西裝：當(dāng)一回王子，輕松瀟灑!

　　金照牌冬裝：穿上金照牌就如同投入了太陽(yáng)的懷抱，內(nèi)心的感覺(jué)不言而喻!

　　日本櫻花牌羽絨服：源自東瀛，溫馨浪漫——櫻之花!

　　大哥大西服：大哥大西服，西服中的大哥大!

　　波士發(fā)牌服裝：波士發(fā)是您理想的選擇!

　　飄鷹牌服裝：英姿俊爽服裝店廣告語(yǔ)，飄鷹飛翔。

　　呂宋牌服裝：呂宋更顯您的風(fēng)度!

　　風(fēng)雅牌服裝：憶往昔，服裝設(shè)計(jì)千余種;看今朝，又有新品正風(fēng)雅!

廣告詞賞析 篇3

　　1. 在哪里，中國(guó)就在哪里，每一個(gè)人都見(jiàn)過(guò)月亮

　　2. 但并非每一個(gè)人都象中國(guó)人一樣 懂得欣賞月亮皓皓圓滿(mǎn)的美景 懂得向月亮遙寄相思 寄語(yǔ)深情 事實(shí)上也只有中國(guó)人才為月亮慶生 在月亮最圓的日子舉杯邀月 共祝月圓人圓

　　3. 賞月的確是中國(guó)人獨(dú)有的浪漫 中國(guó)人因月亮而浪漫多情 月亮因中國(guó)人而倍添風(fēng)韻我們不必在意中國(guó)往哪里去 因?yàn)樵铝猎谑裁吹胤?什么地方就有中國(guó)

　　4. 美心月餅--將最好的給最好的

　　5. 月光潤(rùn)萬(wàn)物，月餅香又酥——潤(rùn)香月餅

　　6. 吃曙光月餅，運(yùn)道自然來(lái)。 曙光月餅，好吃的月餅。

　　7. 讓中秋的感覺(jué)更濃一些——曙光月餅 月餅?zāi)昴暧�，曙光味道好�?曙光月餅，好月餅!

　　8. 月餅娛樂(lè)搞笑，以下月餅廣告純屬娛樂(lè) 美特斯邦威：不吃尋常的月餅

　　9. 特步：吃了月餅,成了仙的感覺(jué) 百事：月餅無(wú)極限

　　10. 李寧：吃月餅,一切皆有可能

　　11. 旺旺：你吃,我吃,大家吃,吃月餅~ 農(nóng)夫山泉：月餅有點(diǎn)甜~

　　12. 好迪：大家吃月餅，才是真的端午節(jié)

　　13. 白加黑：白天吃一個(gè)月餅，不瞌睡;晚上再吃一個(gè)月餅，睡得香 娃哈哈：媽媽?zhuān)�我也要月�? 清嘴：你知道月餅的味道嗎? 安踏：我吃月餅，我喜歡!

　　14. 鈣中鈣：現(xiàn)在的月餅啊，它含金量高，吃一個(gè)頂過(guò)去五個(gè)，方便!你瞧我，一口氣上五樓，不費(fèi)勁!

　　15. 自從吃了月餅呀，腰不疼，腿不軟，包月餅也有勁了! 匯仁腎寶：你吃我也吃 拉芳：愛(ài)生活?lèi)?ài)月餅 蒙牛：月餅來(lái)自大自然 APPLE：科技引導(dǎo)月餅 功夫之王：月餅穿越了嗎 O V E:月餅比蛋糕好吃

　　16. 《大話(huà)西游》：吃月餅需要理由嗎?需要嗎?不需要嗎? 《南極人廣告》：地球人都吃月餅

　　17. 《大寶廣告》：月餅?明天咱也吃一回試試去啊! 《樂(lè)百事廣告》：今天，你吃了粽了沒(méi)有?

　　18. 《藍(lán)天六必制》：牙好，胃口就好，身體畚棒，吃月餅輩快! 《匯源腎寶》：你吃，我也吃!

　　19. 《海爾廣告》：海爾，吃月餅到永遠(yuǎn)!

　　20. 《旺旺》：每天早上起來(lái)第一件事，大喊一聲：我要月餅! 《第五季》：今年流行吃月餅!

廣告詞賞析 篇4

　　常州是我家，環(huán)�？看蠹�。

　　熱愛(ài)自然，保護(hù)自然，享受自然。

　　疏忽一時(shí)，痛苦一世。

　　行動(dòng)起來(lái)，讓家園更美。

　　讓美麗環(huán)境因我們而存在。

　　足下輕輕，手下留情。

廣告詞賞析 篇5

　　First, the company profile

　　After many years of development, has established a comprehensive quality management, scientific brand marketing, a mature sales network and efficient after-sales service. System, is committed to providing Chinese consumers with a dynamic, a type of sports life equipment. The face of a high degree of homogeneity of the industry competitive situation, Dell's sports industry in line with the trend of life, extreme sports as the carrier, the interpretation of freedom and vitality, challenge beyond the spirit of the brand; to show the trend of the streets, highlighting the young, cool brand personality , Qingli build the trend of China's sports life industry brand.

　　Second, comprehensive analysis

　　Third, the development of internal:

　　(1), the spirit of enterprise

　　Del Hui-Footwear Co., Ltd. uphold the "quality of survival, the credibility of development" business ideas, the implementation of brand strategy. Del Hui people soberly aware that only build first-class brand, first-class corporate culture, is the magic weapon of the modern enterprise. The company has always been adhering to the people-oriented, and create a family atmosphere, to build a warm home management philosophy, in the company to create a relaxed, friendly and honest human environment, creating a humanistic concern, mutual trust between employees, between upper and lower barrier-free communication, leading cadres Mutual exchange of views of the harmonious atmosphere, in order to promote the harmonious development of modern enterprise family culture to build a platform. The company has nearly 10,000 square meters of cultural venues, including medical rooms, libraries, table tennis room, basketball courts and other places, to facilitate staff to carry out amateur sports activities, and the purchase of table tennis, color TV sound, VCD and other equipment,Activities of the normal development to provide a guarantee; investment of several hundred thousand yuan on the staff canteen conducted a comprehensive renovation and transformation. Each year with "51", "11"

　　And other holidays, organized by the staff basketball, table tennis, poker games, chess games　And other activities, greatly enriched the amateur cultural life of workers.The company also pay attention to labor protection, caring for the health of employees and so on. Company employees also reflected in the care of the conscious attention to meet the psychological and spiritual needs of employees. The company regularly selected a number of outstanding awards in recognition of employees, loyal employees, advanced technical staff and other activities, greatly stimulated the staff love the enterprise, love the work of enthusiasm and promote the harmonious development of enterprises, and have been higher authorities as advanced grass-roots level Trade unions, workers advanced enterprises, advanced grass-roots party organizations such as a number of honorary titles.

　　After more than 20 years of Del Hui people's efforts, the company in 1999 was "well-known trademarks in Quanzhou City," the title in 20xx was named Fujian famous brand and brand-name products in Fujian in early 20xx, and in 20xx and 20xx for two consecutive years Was awarded as "Double Excellence Enterprise Award" by China Association of Enterprises with Foreign Investment. In 20xx, it was appraised as the "National Exemption Product Quality" by China Quality Inspection and Quarantine Administration. In 20xx, it was awarded "China Famous Trademark" and "China Famous Brand Product "of the honorary title.

　　(2), e-commerce In 20xx, the company identified the development of e-commerce channel development strategy. After a period of careful preparation, the company decided to officially landed e-commerce in 20xx.1.8 to Del Hui Taobao official flagship store as a breakthrough, started Dell e-commerce first battle. The market speaks on the Internet.Network is a brand to the rapid development of the guarantee. Del Hui's market correction is from 20xx, gradually from the wholesale market to the retail market, is the brand building needs, but also the brand to mature an important step in the overall layout of the head office, the number of retail outlets is our 20xx Year in the network construction of the rigid targets in various provinces and cities nationwide, in line with the principle of point to point in a very short period of time, 3500 retail outlets to build up, in this process, we almost did not take any detours.

　　(3), sales channels

　　Integrated sporting goods enterprises, is committed to sports shoes and accessories and research and development, production and marketing, is committed to providing Chinese consumers with fashion sports life equipment, and establish a comprehensive quality management, scientific brand marketing, mature sales network and efficient After - sales service system. Sales network, is an important factor in the development of the brand. Del Hui in the next year or two, while ensuring the basic security of the network, it will strive to establish an orderly operation, point and surface layout of the appropriate network system.

　　(4) the attitude of stability and progress

　　Into 20xx, Del-Hui companies stressed the importance of ensuring the number of retail networks at the same time, vigorously strengthen the quality of the retail network, store image as an important symbol of high-quality retail network. Del Hui in a very short period of time, introduced the image of Del-mei store standards, with this specification, so that dealers have a basis around, Sichuan, Nanchang, Quanzhou, Changchun flagship stores have been established, Del Hui's image has been obvious . With the growing maturity of the brand, Del benefits on the brand image of a more in-depth understanding of the surface of the vigorous, it is better to do some practical things down. In fact, to win the maximum profit, is the most convincing image, unrealistic to establish the image of the store over the standard, and finally make ends meet, difficult to support, hastily withdraw troops, this is a blow to the confidence of dealers, The impact of the brand will be very profound. Therefore, Del Hui company stressed that where to build shops, build a large number of stores, input-output ratio is much ... These problems should have a scientific and objective demonstration process, not hastily launched.

　　(5), enterprise competitiveness

　　As the special development of Jinjiang, most of the lack of corporate management personnel, the original management tools, management concepts backward, management has become the "bottleneck" of enterprise development. Into the brand competition is an important stage, many companies recognize that the management level will be involved in the competition and win the competition is a crucial factor. Mature enterprises need to have a reasonable core of the spirit. Management is an important condition for the formation of the spirit of enterprise. As a sporting goods company, with the spirit of sporting spirit of the corporate philosophy, corporate culture even more indispensable. For Del Hui, we can learn from the example of their ten years, or even decades of exploratory business practice for us to explore a successful management experience. Quality management, talent management, production management, customer management, financial management, logistics management, information management, etc. must be coordinated development, not neglected. Comprehensive strength is our guarantee for sustainable development.

　　Fourth, external factors

　　(1) celebrity endorsement

　　Delve Chinese famous brand ------ by the superstar "Jay Chou" image endorsement; full three-dimensional advertising investment, advertising including CCTV, local television, entertainment, sports and so on. Del Hui and Jay Chou and other stars through a number of entertainment programs and closely linked to social hot events in the movement elements on the basis of adding fashion, entertainment, leisure and other trend elements, the formation of the most differentiated product positioning, segment competitors, from the same Quality competition come to the fore.

　　(2) China National Mountaineering Team official strategic partner (3) reshape the brand and the Olympic business opportunities

　　After the Spring Festival in 20xx, the Chinese veteran class sports brand Del Hui LOGO, advertising language, brand English name and so quietly changed. These are just a prelude to Dell's brand promotion strategy. This year, Del Hui will set off a continuous three-year brand to enhance the storm, and all this goal, will point to the 20xx Beijing Olympic Games to bring sports opportunities.

　　In the process of brand strategy promotion for Del Hui, we found that shaping a strong brand to promote the development of enterprises to avoid price war and improve the premium, is the inevitable choice of sports shoes enterprises.

　　Heavy advertising packaging, light brand overall strategy has been a major weakness of Chinese enterprises. As a veteran of the Chinese sports brand, Del Hui did not indulge in recent years to achieve results, recognizing the current crisis situation. From 20xx onwards, according to the new brand strategy planning, Del Hui from the brand, marketing, human resources, terminal market, graphic design, space design, production management and other seven aspects of integration, and around the brand awareness, image and other eight aspects Promotion.

　　One of the most intuitive performance is, Del Hui's advertising content has changed: the original English name for the branding of the alphabet "DEERHUI" into "DEER-WAY", advertising language "my personality" also replaced the "ON THE

　　WAY. LOGO English culture, will be the development trend of local brands and trends, the new English name is also more international, fashion sense, trust and sense of quality, is conducive to improving the brand's premium capabilities. Further reflect the brand positioning and core values, is conducive to the continuous improvement of brand image.

　　This year, Del Hui plans to add more than 700 stores, will use all the new decoration style. According to industry practice, a brand every two to three years, will store the store to upgrade the style, or even a face-lift. From the beginning of this year, Del Hui plans to use 3 years, the 2,000 stores across the country to gradually replace the new look.

　　(4), according to the flavor of the times, in the development of change

　　Speaking of why such a huge investment in human and material resources, the implementation of such a huge brand promotion strategy, Del Hui brand spokesman explained that the international sports brand, always according to different times breath, and constantly on the original meaning of the brand new upgrade and interpretation . In fact, with the arrival of the 20xx Beijing Olympics, the entire industry in the past two years in the rapid development of adjustment, the international brand from the raging, the domestic brands are constantly progress and enhance. If you do not grasp this opportunity, with the Olympic sports craze fade, this golden opportunity will be difficult to have. From the wholesale market fade out, is a painful choice, which means that part of the vested interest to give up, wholesale is a double-edged sword, simple process, you can put profits into the bag, and brand value in the process Serious damage, because the laissez-faire of the terminal, wholesale sales of a serious shackles of brand consolidation and expansion. Del Hui company to take the principle of walking on two legs, the use of geographical advantage in wholesale, while efforts to develop stores, shopping malls into the counter, to June 20xx statistics, Dell retail network has covered 85% of the local area. The formation of the retail network for Dell's brand promotion to create the basic conditions.

　　V. Summary

　　A hard work, a harvest. Del Hui to a placid calm and steady, quietly tapping the potential in the sneakers market, and has made gratifying achievements. Del Hui has access to the best image of Chinese enterprises AAA level, China International Leisure Products and Technology Exhibition Gold Award. 95 years was named hundreds of millions of people's favorite products - footwear Gold Award. 99 years, "China Quality Miles," the quality of fixed-line activities of the unit, in 20xx was named the famous brand in Fujian Province, access to Changsha Sports Expo business, showing two gold medals. In the future development of the new milestone, Del Hui Group will work together to continuously improve the internal management and brand management mechanism. As always, adhere to the brand development of the Road, in order to continuously accelerate and expand the implementation of Dell brand strategy, and strive to open up and innovation.

廣告詞賞析 篇6

　　●I'm lovin' it.

　　● We Do Chick Right.

　　● Finger-lickin' good.

　　● It's finger licking good!

　　● if everyone has kfc, we will have a better life.

　　● So Good!(好極了!)

　　● Sedap sehingga menjilat jari! (好吃到吮手指!)

　　● It's Finger Licking Good!(好到吮手指!)

　　● Life Tastes Better with KFC(與KFC同在 人生更美滿(mǎn))

　　● Crunchy Outside Spicy Inside(外表脆 內(nèi)表香)

廣告詞賞析 篇7

　　1. 藍(lán)鳥(niǎo)家具：飛向世界的品牌

　　2. �？。貉堇[時(shí)尚 盡顯華貴

　　3. 六郎家具：演繹生活時(shí)尚

　　4. 帝羅倫家具：華貴典雅 彰顯時(shí)尚

　　5. 金馬·凱旋家居：品非凡·家非凡

　　6. 聯(lián)樂(lè)床墊：好人好夢(mèng) 聯(lián)樂(lè)一生

　　7. 榮星家具：鄰先潮流 飛耀無(wú)限未來(lái)

　　8. 國(guó)奧：完美家居 一切從國(guó)奧開(kāi)始

　　9. 香港巨佳家私：巨佳家私 家的選擇

　　10. 南洋·迪克：品質(zhì)見(jiàn)證實(shí)力

　　11. 巨王星床墊：健康睡眠專(zhuān)家

　　12. 福樂(lè)床墊：為你塑造健康每一天

　　13. 天工家具：天工家具·精益求精

　　14. 中南家具：給你一個(gè)溫馨的家

　　15. 雅寶：家具好 家更好

　　16. 大班沙發(fā)：鉆石品質(zhì) 首領(lǐng)風(fēng)范

　　17. 美邦家私：富貴 典雅 盡在美邦家私

　　18. 凱爾家具公司：價(jià)值與時(shí)間同步增長(zhǎng)的藝術(shù)杰作

　　19. 羅恩韋伯家具公司：它的美符合任何時(shí)代的標(biāo)準(zhǔn)

廣告詞賞析 篇8

　　1、 美睫飛翹入云霄——美寶蓮摩天翹睫毛膏廣告詞

　　2、 飄柔就是這樣自信(飄柔洗發(fā)水)

　　3、 趁早下“斑”，請(qǐng)勿“豆”留。(化妝品廣告)

　　4、 力士 新秘密,新驚喜。

　　5、 放我的真心在你的手心。 (美加凈護(hù)手霜)

　　6、 納愛(ài)斯透明皂，洗衣不傷手。

　　7、 肥皂我一直用雕牌，透明皂啊，我還是用雕牌。

　　8、 清新爽潔，不緊繃。 (碧柔潔面乳)

　　9、 要想皮膚好，早晚用大寶。

　　10、 美來(lái)自?xún)?nèi)心，美來(lái)自美寶蓮(美寶蓮)

　　11、 十足女人味(太太口服液)

　　12、 愛(ài)上你的秀發(fā)(潘婷洗發(fā)水)

　　13、 使頭發(fā)根根柔軟，令肌膚寸寸嫩滑。(白麗香皂)

　　14、 自在秀發(fā)，自在我心(藍(lán)蓓絲洗發(fā)水)

廣告詞賞析 篇9

　　正宗好涼茶正宗好聲音歡迎收看

　　由涼茶領(lǐng)導(dǎo)品牌加多寶為您冠名的加多寶涼茶中國(guó)好聲音

　　喝啟力添動(dòng)力娃哈哈啟力精神保健品為中國(guó)好聲音加油。

　　本屆中國(guó)好聲音所有學(xué)員當(dāng)中四位導(dǎo)師最得意的門(mén)生將有機(jī)會(huì)踏上娃哈哈啟力音樂(lè)夢(mèng)想之旅。

　　發(fā)短信參與互動(dòng)立即獲得蘇寧易購(gòu)的100元優(yōu)惠券感謝蘇寧易購(gòu)對(duì)本節(jié)目的大力支持。

　　我們的好聲音學(xué)員如果獲得三位或者三位以上導(dǎo)師認(rèn)可即可獲得蘇寧易購(gòu)提供的1萬(wàn)元音樂(lè)夢(mèng)想基金。

　　感謝上海新錦江大酒店為中國(guó)好聲音導(dǎo)師提供的酒店贊助。

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