英語(yǔ)廣告詞范文4篇

　　(1) are you going grey too early? (你的烏發(fā)是否過(guò)早白了?)

　　(2) who does your hair? i do it myself. (誰(shuí)為你理發(fā)?我都是自己做。)

　　(3) have you driven a ford lately? (你最近開過(guò)福待牌的車嗎?)

　　(4) wouldn’t you really rather have a buick? (難道你不愿擁有一輛brick車嗎?)

　　這些廣告開頭用疑問(wèn)句，希望引起讀者的思考與共鳴。

　　(三) 巧用祈使句

　　祈使句本身含有請(qǐng)求、號(hào)召人們做某事的意思，能有效地迎合消費(fèi)者心理，實(shí)現(xiàn)廣告的目的，因此，祈使句在廣告中被巧妙及時(shí)的大量采用。如：

　　(1) give your clients the full picture of hong kong. (恭請(qǐng)瀏覽香港全貌)

　　祈使句本身有請(qǐng)求之意，用在此處，妙筆生輝。

　　(2) have a little fruit after dinner. (飯后請(qǐng)吃點(diǎn)水果。)

　　這一則果汁飲料廣告，以提議的方式，委婉地鼓勵(lì)讀者購(gòu)買其產(chǎn)品。

　　(3) let you in a world of wonder: pictorial of science. (讓你生活在一個(gè)奇異的世界里：pictorial of science)

　　這是《科學(xué)畫報(bào)》pictorial of science的廣告。寥寥數(shù)語(yǔ)使萬(wàn)千世界呈現(xiàn)在你的眼前，讀來(lái)令人神往。

　　(4) get the feeling. (身臨其境。)

　　這是《運(yùn)動(dòng)畫報(bào)》sports illustrated的廣告，口語(yǔ)化極強(qiáng)，僅僅三個(gè)詞組成的祈使句卻很富有感染力，引人入勝。

　　(5) give your hair a touch of spring. (給你的頭發(fā)一縷春色。)

　　這無(wú)疑是一種護(hù)發(fā)劑的廣告。spring 既指顏色又指頭發(fā)的彈性。一語(yǔ)雙關(guān)，讀來(lái)令人神往。

　　三、 廣告英

　　語(yǔ)的修辭

　　廣告英語(yǔ)的修辭是基于詞、句功能上的一種表達(dá)技巧，修辭手段的使用往往決定著廣告的創(chuàng)意與效果。廣告英語(yǔ)的修辭特點(diǎn)主要有如下幾種。

　　(一) 比喻(figure of speech)

　　比喻能使廣告語(yǔ)言生動(dòng)形象，增強(qiáng)讀者的形象思維。如：

　　(1) the born leader. (天生的領(lǐng)導(dǎo)者)

　　此句暗示產(chǎn)品生來(lái)居領(lǐng)導(dǎo)地位，當(dāng)然是優(yōu)秀產(chǎn)品。

　　(2) what’s on your arm should be as beautiful as who’s on it. (帶在你手臂上的東西應(yīng)該和你手臂上的人兒一樣美。)

　　citizen 手表廣告，運(yùn)用明喻修詞方式，形象生動(dòng)。

　　(3) what it’s like to be small but good. (麻雀雖小，肝膽俱全。)

　　言下之意是“旅館雖小，服務(wù)周到。

　　(二) 擬人(personification)

　　把物寫成人，使之有生命力、個(gè)性和情感。如：

　　(1) it’s for your lifetime.(你人生的伴侶。)

　　將手表寫成人，且與你朝夕相伴，仿佛是你的情人。

　　(2) time will tell. (時(shí)間是會(huì)作證的。)

　　時(shí)間都會(huì)出來(lái)作證，說(shuō)明該產(chǎn)品經(jīng)久耐用，經(jīng)得起時(shí)間的考驗(yàn)。

　　(3) flowers by interflow speak from the heart. (鮮花是發(fā)自內(nèi)心的表達(dá)。)

　　用擬人的修辭法，襯托了鮮花勃勃生機(jī)，使花具有了人情味。

　　man always remember love because of romantic only!(marlboro) 男人只記住浪漫的愛(ài)情!(萬(wàn)寶路)

　　nothing can come of nothing .(莎士比亞) 物有其本，　事有其源。

　　one world, one dream.(北京奧運(yùn)會(huì)) 同一個(gè)世界,同一個(gè)夢(mèng)想.

　　take time to indulge. 盡情享受吧!(雀巢)

　　time is what you make of it.(swatch) 天長(zhǎng)地久。(斯沃奇手表)

　　make yourself heard.(ericsson) 理解就是溝通。(愛(ài)立信)

　　engineered to move the human spirit.(mercedes-benz) 人類精神的動(dòng)力。(梅塞德斯-奔馳)

　　intelligence everywhere. 智慧演繹，無(wú)處不在。(摩托羅拉手機(jī))

　　fresh-up with seven-up.(seven-up) 提神醒腦，喝七喜。

　　connecting people.(nokia) 科技以人為本。(諾基亞)

　　for the road ahead.(honda) 康莊大道。

　　the relentless pursuit of perfection.(lexus) 追求完美永無(wú)止境。(凌志汽車)

　　communication unlimited.(motorola) 溝通無(wú)極限。(摩托羅拉)

　　focus on life.(olympus) 瞄準(zhǔn)生活。(奧林巴斯)

　　the new digital era. 數(shù)碼新時(shí)代。

　　seeing is not believing (hollywood) 視覺(jué)創(chuàng)新影(好萊塢)

　　a diamond is forever. 鉆石恒久遠(yuǎn),一顆永流傳.

　　english means science, english means peace.(english) 英語(yǔ)意味著科技, 英語(yǔ)意味著和諧。

　　the relentless pursuit of perfection. 不懈追求完美。 (凌志轎車)

　　it`s not enough that we do our best, we have to do what`s required. 人盡其力，力盡其能。 (榮威轎車)

　　come to where the flavour is. marlboro country. 光臨風(fēng)韻之境——萬(wàn)寶路世界。(萬(wàn)寶路)

　　world in hand , soul in cyber. (microsoft) 掌中乾坤, 夢(mèng)之靈魂。 (微軟)

　　to me， the past is black and white， but the future is always color. 對(duì)我而言，過(guò)去平淡無(wú)奇;而未來(lái)，卻一直是彩色的(軒尼詩(shī)酒)

　　every time a good time 更多歡笑更多歡樂(lè)就在麥當(dāng)勞

　　advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service。 “while now central to the contemporary global economy and the reproduction of global production networks，it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production。 the formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create，organize and where possible control markets，especially for mass produced consumer goods。 mass production necessitated mass consumption，and this in turn required a certain homogenization of consumer tastes for final products。 at its limit，this involved seeking to create ‘world cultural convergence’，to homogenize consumer tastes and engineer a ‘convergence of lifestyle，culture and behaviours among consumer segments across the world’。”

　　many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty"。 for these purposes，advertisements sometimes embed their persuasive message with factual information。 every major medium is used to deliver these messages，including television，radio，cinema，magazines，newspapers，video games，the internet and billboards。 advertising is often placed by an advertising agency on behalf of a company or other organization。

　　organizations that frequently spend large sums of money on advertising that sells what is not，strictly speaking，a product or service include political parties，interest groups，religious organizations，and military recruiters。 non-profit organizations are not typical advertising clients，and may rely on free modes of persuasion，such as public service announcements。

　　advertising spending has increased dramatically in recent years。 in 20xx，spending on advertising has been estimated at over $150 billion in the united states and $385 billion worldwide，and the latter to exceed $450 billion by 20xx。

　　while advertising can be seen as necessary for economic growth，it is not without social costs。 unsolicited commercial email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services，as well as being a financial burden on internet service providers。 advertising is increasingly invading public spaces，such as schools，which some critics argue is a form of child exploitation。

　　1.good to the last drop. 滴滴香濃，意猶未盡。(麥斯威爾咖啡)

　　2.obey your thirst. 服從你的渴望。(雪碧)

　　3.the new digital era. 數(shù)碼新時(shí)代。(索尼影碟機(jī))

　　4.we lead. others copy. 我們領(lǐng)先，他人仿效。(理光復(fù)印機(jī))

　　5.impossible made possible. 使不可能變?yōu)榭赡堋?佳能打印機(jī))

　　6.take time to indulge. 盡情享受吧!(雀巢冰激凌)

　　7.the relentless pursuit of perfection. 不懈追求完美。 (凌志轎車)

　　8.poetry in motion， dancing close to me.動(dòng)態(tài)的詩(shī)，向我舞近。(豐田汽車)

　　9.come to where the flavor is. marlboro country.光臨風(fēng)韻之境——萬(wàn)寶路世界。(萬(wàn)寶路香煙)

　　10.to me， the past is black and white， but the future is always color. 對(duì)我而言，過(guò)去平淡無(wú)奇;而未來(lái)，卻是絢爛繽紛。(軒尼詩(shī)酒)

　　11. just do it. 只管去做。(耐克運(yùn)動(dòng)鞋)

　　12. ask for more. 渴望無(wú)限。(百事流行鞋)

　　13. the taste is great. 味道好極了。(雀巢咖啡)

　　14. feel the new space. 感受新境界。(三星電子)

　　15. intelligence everywhere. 智慧演繹，無(wú)處不在。(摩托羅拉手機(jī))

　　16. the choice of a new generation. 新一代的選擇。(百事可樂(lè))

　　17. we integrate, you communicate. 我們集大成，您超越自我。(三菱電工)

　　18. take toshiba, take the world. 擁有東芝，擁有世界。(東芝電子)

　　19. let’s make things better. 讓我們做得更好。(飛利浦電子)

　　20. no business too small, no problem too big. 沒(méi)有不做的小生意，沒(méi)有解決不了的大問(wèn)題。(ibm公司)