how to use QFD for standard making--國(guó)際會(huì)議最終演講稿
2、the amount of memory of sony and lenovo are equal; correspondingly we can take several steps to target a competitive advantage.
3、as for material, sony has a patent for using light material and in contrast, lenovo does not. as a result, sony has an advantage. however, there are also some shortcomings, for instance: reliability. therefore .we should learn from the other competitors in order to improve our products.
4、 when it comes to the size, sony has some advantages, whereas size is the attribute which is of the lowest technological difficulty. hence in order to beat the competitors in the market, sony should be less than 11 inch.
5、 the thickness of sony is among the best in the opening market; however it is difficult for development. consequently ir would better be delayed the technological improvement.
6、the most important one is hard disk, there is much potential for improvement ,therefore we want that the hard-disk can turn to 250g.
from the improving goals, we can see the improvements we made in parameters of size and hard-disk to get the new technical standards
this is our qfd analysis. if you have any comments about our case analysis, you are welcome to contact us. thanks for your time.
下午好,女士們,先生們:
我的名字是shaoshasha,我是中國(guó)計(jì)量學(xué)院高級(jí)和企業(yè)管理專業(yè)。我很榮幸能夠在這里實(shí)現(xiàn)了我們集團(tuán)的案例研究介紹,這是我們團(tuán)隊(duì)成員tanglihua,順和我
大家都知道。 sony和聯(lián)想都享有很高的聲譽(yù)之間的質(zhì)量。因此,作為整個(gè)亞洲的著名品牌,索尼的競(jìng)爭(zhēng)對(duì)手聯(lián)想在國(guó)內(nèi)市場(chǎng)上唯一通過獲取的比較劣勢(shì)的知識(shí)和相應(yīng)的改善,這是首要問題,我們應(yīng)該解決。以客戶的需求為基礎(chǔ),我們開展了市場(chǎng)調(diào)研,從而得到一個(gè)認(rèn)識(shí),技術(shù)標(biāo)準(zhǔn)是計(jì)算機(jī)的功能。由于qfd在分析日期巨大作用,我們應(yīng)用我們的研究,以圖索尼的改進(jìn)方法。此外,質(zhì)量功能展開是幫助客戶需要轉(zhuǎn)變成一種產(chǎn)品或服務(wù)的工程特點(diǎn),優(yōu)先考慮每一種產(chǎn)品或服務(wù)的特點(diǎn),同時(shí)設(shè)置的產(chǎn)品或服務(wù)的發(fā)展目標(biāo)。然后根據(jù)qfd分析,我們可以得到新的技術(shù)標(biāo)準(zhǔn)。
根據(jù)市場(chǎng)調(diào)研,我們能夠得到客戶的滿意度的形式。根據(jù)下表,我們可以計(jì)算,客戶要注意筆記本電腦的處理速度,重量,裝載存儲(chǔ)器和相應(yīng)的認(rèn)知和看法。處理速度技術(shù)指標(biāo)都基本頻率和內(nèi)存,重量是物質(zhì)的,大小和厚度,為卷是硬盤。這些是這些技術(shù)指標(biāo)的特點(diǎn),在長(zhǎng)期聯(lián)想和索尼。
然后讓我來解釋snoy筆記本qfd。首先,我們排名的客戶需要的重要性程度,從而結(jié)束了規(guī)劃矩陣。客戶的需求后,是已知的,我們可以得到的技術(shù)要求,質(zhì)量表的相關(guān)性,關(guān)系矩陣和相關(guān)矩陣(影響程度劃分表)
在完成上述分析,房子的質(zhì)量是我們的最終方案,從關(guān)鍵素質(zhì)人物設(shè)置,sony發(fā)生在基本頻率,材料和硬盤的領(lǐng)導(dǎo),與大小和厚度的缺點(diǎn)。而內(nèi)部存儲(chǔ)器之間并駕齊驅(qū)我們和聯(lián)想。因此,我們得出結(jié)論如下: