Competition and Cooperation
Competition and Cooperation
1. 競爭是社會生活中常見的現(xiàn)象（common phenomenon）
2. 競爭與合作往往是并存的。
3. 我們崇4. 尚（advocate）競爭，5. 但又不6. 忘記合作。
雙語閱讀：來自戴爾的建議
2005年05月09日11:42:02 瘋狂英語
What I saw was a great opportunity to provide computing technology in a more efficient way. That was the core idea of what became dell computer Corporation, and that’s one we were stuck over ever since.
當(dāng)時我看到一個大機(jī)遇就是以更有效的方式提供電腦技術(shù)。那后來成為了戴爾公司的核心理念，自那以后我們便一直堅持不懈。
I started the business with a simple question: how can we make the process of buying a computer better? The answer was :sell the computer directly to the end customers. Eliminate the reseller’s markup and pass the savings on to the customers.
我是從一個簡單的問題開始創(chuàng)業(yè)的：我們?nèi)绾问官徺I電腦的過程變得更方便？答案是：直接把電腦賣給終端用戶。去除轉(zhuǎn)銷商這一層的錢，并把省下的錢還給用戶。 It hadn’t occurred to me that others hadn’t figured it out. I thought it was pretty obvious. I am sure if I had taken the time to ask, plenty of people would have told me that my idea wouldn’t work-I have heard that a lot in the fifteen years since starting the business. 當(dāng)時我并不知道其他人沒有意識到這一點(diǎn)。在我看來，那是相當(dāng)明顯的。我確信當(dāng)時如果我肯花點(diǎn)時間問問人的話，會有很多人說我的想法行不通－創(chuàng)業(yè)后十五年我聽過許多這樣的話。 Sometimes it’s better not to ask or to listen-when people tell you something can’t be done. I didn’t ask for permission or approval. I just went ahead and did it. 有時不聞不問是最好的辦法－當(dāng)別人告訴你行不通的時候。我就沒有去問別人的許可和贊同。我只是一往直前的去做了。 On January 2, 1984, I went back to Austin earlier than I would have to attend classes, and I did all the things you need to do to set up a business. I registered the company with the State of Texas as “PC’s Limited”. I placed ads in the classified section in our local newspaper. 1984年1月2日，我比開學(xué)時間略早一點(diǎn)回到了奧斯汀，我做了一切成立新公司需要做的準(zhǔn)備。我注冊了個德州公司，名為“個人電腦有限公司”。我在當(dāng)?shù)貓蠹埖姆诸悘V告上登了一則廣告。
Through my previous contract with customers and the small ad I placed in the paper, I was already getting a lot of business. I was selling between $50,000 to $80,000 upgraded PCs, upgrade kits, and add-on computer components to people in Austin area. Not long after starting the classes I was able to move from a stuffy room that I shared with a roommate to a condominium with high ceilings and two bedrooms.( I didn’t, however, tell my parents for a few months that I moved.) 通過我與客戶的早期接觸以及在報紙上的廣告，當(dāng)時我已經(jīng)接到了很多業(yè)務(wù)。我在奧斯汀地區(qū)出售的升級電腦，升級工具，附加零件，每月的銷售額達(dá)到5萬到8萬美元之間。開學(xué)后不久我便從和室友共住的悶熱宿舍搬出來，住進(jìn)了有高高的天花板，和兩個臥室的公寓套間。（然而，我是在好幾個月后才把搬家的事情告訴父母的。）
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