One World, One Dream

　　bocog issued a call for the slogan on january 1, , and the response was unexpectedly good. by the deadline at 17:30 on january 31, , the office for the solicitation of slogans for the beijing olympic games received at least 210,000 entries of slogans that people sent in by 10,123 emails and 10,038 letters.

　　the letters and emails came from all over the world, including all the provinces and autonomous regions on the chinese mainland, hong kong and macau special administrative regions and Chinese Taiwan，as well as the united states, great britain, france, japan, the republic of korea, cuba, norway, brazil and many other countries and regions. most of the slogans submitted are in chinese, some are in english, french and spanish.

　　after the deadline, bocog invited experts in the olympic studies, sociology, sports, culture and linguistics to evaluate, pre-select, preview all the submissions based on the pre-set standards and in line with the principles of equality and fairness. the finalized slogan is the outcome of collective wisdom.

　　the slogan beijing used during its bid campaign was new beijing, great olympics. it has successfully helped the world to recognize that beijing, a city with a history of more than 3,000 years and at the heart of chinas splendid culture, is also one of the fastest modernizing cities in the world. the new slogan shifted the focus from the city itself to the three concepts of games (namely, green olympics, hi-tech olympics and peoples olympics) and the universal values of the olympic movement.

　　games organizers have increasingly used olympic slogans as an important platform to launch their communications campaigns. slogans from past games, such as share the spirit of the sydney games, and light the fire within of the salt lake city winter games, have caught peoples imagination and inspired millions around the world. welcome home also became a highlight during the athens games last summer and was a source of boundless pride for greeks.