廣告的力量(The Power of Advertisements)
the power of advertisements
every day, it is easy to see advertisements all around us. look around. how many different advertisements can you see?
often products show the name of the company that made them. this is a popular form of adver-
rising. the special picture or symbol, i.e. logo, appears on many different products. when you see a logo, it is hard to forget that product or company.
many people buy a product because it is made by a certain company. in fact, some people only buy a product of a famous company. they think it proves that they are fashionable and have good taste.
it is common to find advertisements on tv or radio. most advertisements are very short for people to remember. nike,for example, has a simple slogan used all around the world:"just do it". advertisements often use funny situations as well. it is easy to remember an entertaining ad.
all advertisements are designed to make people buy a product. an advertisement for a soft drink, for example,might show a group of trendy young people who are having fun. the young people are all drinking the soft drink. adverrisers are saying to you, "why don't you buy it and be like these people? you can be young, modern and trendy, too."
you might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: why am i buying this particular product?
廣告的力量
每天我們很容易在自己的身邊發(fā)現(xiàn)各種各樣的廣告。向四周看一下，你能找到多少不同的廣告?
通常產(chǎn)品都會(huì)顯示其生產(chǎn)廠家的名稱。這是一種很普遍的廣告形式。各種各樣的商品上出現(xiàn)的特殊圖案或符號(hào)，叫做標(biāo)識(shí)。當(dāng)你見過一個(gè)標(biāo)識(shí)，就很難忘記該種商品或其生產(chǎn)廠家。
很多人買東西是因?yàn)樗鲎阅骋惶囟◤S家。 事實(shí)上，有些人只買某個(gè)大牌廠家出品的東西，因?yàn)樗麄冇X得這證明他們很時(shí)尚，有品位。
廣告通常出現(xiàn)在電視或收音機(jī)里。大多數(shù)廣告都很短小便于人們記憶。例如，耐克就有一個(gè)簡(jiǎn)單卻世界聞名的標(biāo)語：“just do it”(只管去做)。廣告中常常利用一些有趣的情景。通常娛樂廣告就很容易記憶。
所有的廣告設(shè)計(jì)都是為了使人們購買商品。例如某種軟飲料的廣告，可能就會(huì)出現(xiàn)一群玩得正開心的前衛(wèi)青年，這些年輕人正暢飲該種飲料。廣告詞會(huì)對(duì)你說：“為什么不買來嘗一嘗，像這些人一樣呢?你也會(huì)變得年輕、時(shí)尚又前衛(wèi)。”
你可能會(huì)覺得自己并沒有受到廣告的影響，但是，下次買飲料的時(shí)候，問一問自己：為什么我會(huì)買這種牌子的產(chǎn)品呢?